SEO technical audit service - FAQs

An SEO technical audit is a detailed review of a website’s technical setup to identify issues that could affect its visibility in search engines. It covers areas like site speed, mobile-friendliness, crawlability, indexation, structured data, security (HTTPS), and duplicate content.

The goal is to ensure the site is easily discoverable, properly indexed, and optimized for both search engines and users.

A technical SEO audit works by combining automated crawls with manual review to evaluate how well your site can be discovered, indexed, and ranked by search engines.

Specialised tools scan your site to flag issues like broken links, crawl errors, slow-loading pages, and mobile usability problems, while manual checks provide context and prioritisation.

The findings are then compiled into a structured, developer-ready report with clear recommendations, helping you fix critical issues and identify opportunities to improve visibility, user experience and site performance.

You should ask for a technical SEO audit to uncover hidden issues that may be preventing your website from ranking well in search engines. It helps ensure your site is fast, secure, mobile-friendly, and easy for search engines to crawl and index.

By fixing these problems, you can improve visibility, user experience and drive more qualified traffic.

A technical SEO audit is important because it identifies problems (like slow site speed, crawl errors, or poor mobile performance) and highlights opportunities to boost your site’s visibility and competitiveness.

An audit uncovers ways to improve site architecture, implement structured data, and enhance user experience, all of which can lead to better rankings and more organic traffic. In short, it’s both a diagnostic check and a roadmap for growth.

Yes, a technical SEO audit can help improve your search rankings by uncovering and resolving issues that may be holding your site back, such as crawl errors, slow loading times, or poor mobile usability.

An audit also highlights opportunities to enhance site architecture, optimise structured data, and improve user experience.

Taken together, these improvements create a stronger foundation for visibility, rankings, and long-term organic growth.

A technical SEO audit can uncover a wide range of issues that may limit your site’s performance in search engines.

Common findings include crawlability problems (like broken links, redirect loops, or blocked pages), indexation issues where important pages aren’t being indexed, and site speed bottlenecks that slow downloading times.

An audit can also reveal mobile usability problems, duplicate content, missing or incorrect structured data, insecure pages without HTTPS, and poor site architecture that makes content hard to navigate.

By addressing these issues, you ensure search engines and users can access and engage with your site more effectively.

Our technical SEO audit service is a comprehensive, tailored review of your website’s architecture and performance. It covers crawlability and indexation, site structure, internal linking, page experience and core web vitals, content quality and structured data, as well as JavaScript, eCommerce, and local SEO checks where relevant.

 Each audit combines automated diagnostics with manual analysis, providing a clear, prioritised report that’s developer-ready and focused on fixing issues and uncovering opportunities for growth.

Yes, a technical SEO audit checks key factors like site speed, mobile usability, and crawl errors. These areas directly affect how search engines and users experience your site, so the audit highlights issues and provides practical recommendations to improve performance, accessibility, and rankings.

Yes, we can audit large and e-commerce websites, no matter how complex.

Our process includes checks for faceted navigation, product variants, pagination, and category SEO integrity, alongside all the core technical areas like crawlability, site speed, and structured data. This ensures your store is search-engine friendly and user-friendly at scale.

To perform a technical SEO audit, we need access to your website (CMS or backend if possible), Google Search Console, and Google Analytics for performance and indexing data.

If you have any previous audits, sitemaps, or priority goals (like focusing on e-commerce, local SEO, or international SEO), sharing those helps us tailor the audit more effectively.

A technical SEO audit usually takes between 2–4 weeks to complete, depending on the size and complexity of your website. Larger sites, especially e-commerce platforms with thousands of pages, may require more time for a thorough crawl and analysis.

The goal is to deliver a detailed, prioritised report with clear recommendations rather than a quick, surface-level check. We will always agree a timescale with you in advance so expectations are clear.

Yes, after every technical SEO audit, you’ll receive a full, structured report with clear recommendations.

The report outlines each issue, its impact on SEO, and step-by-step guidance for resolution, along with supporting data such as crawl exports, screenshots, or code references. This ensures you have everything needed to take effective action.

In the technical SEO audit, we highlight all issues and provide clear, step-by-step recommendations on how to fix them. Each finding is explained with context, prioritised by impact, and supported with developer-ready guidance.

While we don’t implement the fixes ourselves, you’ll have everything you need to make the changes effectively.

A technical SEO audit focuses primarily on your own website’s setup and performance, so we don’t include competitor site analysis as part of the audit.

Is a technical SEO audit a one-time service or part of ongoing SEO?

It’s best to get a technical SEO audit at least once a year, or more frequently if you run a large, complex, or fast-changing website.

You should also schedule a technical audit after major site changes — like a redesign, migration, or new feature rollout — to catch issues early.

Regular audits help ensure your site stays healthy, search-friendly, and competitive.

Our technical SEO audit service is priced at a fixed rate, calculated using our £50 hourly rate and tailored to the time and complexity of your site.

Once the scope is agreed, the price is locked in, so you’ll never pay more even if the audit takes longer than expected.

We also offer a free mini audit preview, which highlights 3–5 key issues and recommendations within 2 business days to help you decide if a full audit is right for you.

Yes, discounts may be available if you combine a technical SEO audit with other SEO services. This makes it a cost-effective way to get a full package of SEO support while addressing both technical issues and broader optimisation opportunities.