Content audit services

Our content audit provides a thorough evaluation of your website content, ensuring it aligns with your audience’s needs and business goals. Here’s what we examine:

Is your content tailored to the target audience?

We assess whether your content speaks directly to your audience’s needs and adds value.

Key metrics we review:

• Bounce rate. High bounce rates may indicate irrelevant or unengaging content.
• Time on page. Longer time spent suggests content is useful.
• Click-through rates (CTRs). Low CTRs on CTAs could mean content needs better alignment with user expectations.
• Conversion rates. We identify gaps in messaging that may be deterring action.

Does your content engage users and read well?

Engaging, well-structured content is essential for creating a positive user experience. It keeps visitors on your site longer, builds trust, and encourages action.

We check:

• Readability. Clear, concise, and easy-to-read content ensures visitors can quickly understand your message.
• Scroll and click behaviour. Tracking how far users scroll and where they click reveals how engaging and relevant your content is.
• Session navigation. Observing how users navigate your site helps identify pain points and areas where your content might not align with their expectations

Is your content optimised for search engines?

SEO-friendly content helps search engines understand your site, improving your visibility and driving targeted traffic.

We examine:

• Keyword placement. Ensuring primary and secondary keywords (for example, ‘SEO content audit service’, ‘web content audit’, and ‘site content audit’) are naturally integrated into titles, headings, meta descriptions, and body content helps search engines understand the focus of your content.
• Keyword density. Maintaining an appropriate keyword density avoids the pitfalls of keyword stuffing, which can harm readability and trigger penalties from search engines.
• Title tags and meta descriptions. These elements serve as the first impression of your content in search results. Optimising them to be clear, compelling, and keyword-rich increases click-through rates, driving more traffic to your site and improving your search rankings over time.

Is there keyword cannibalisation?

We check for keyword cannibalisation, which is when multiple pages compete for the same keyword. This can lead to confusion for search engines and reduced rankings.

Are there any content gaps?
Identifying and addressing content gaps helps you stay competitive, ensuring your website provides the most relevant and valuable information to your audience.

To identify content gaps, we carry out:

• Competitor analysis. Examining what your competitors are covering can reveal topics and keywords they are targeting that you may have missed.

• Social listenin.: Monitoring conversations and trends in your industry can reveal emerging topics, questions, and discussions which can help you align your content with what your audience is currently interested in.

Is content up to date and accurate?

Outdated content can harm your credibility and SEO performance.

As part of the audit, we identify:

• Older content which may no longer align with current industry standards, trends, or best practices. Regularly updating content helps ensure it stays relevant and authoritative, maintaining its value to users and search engines.
• Webpages with missing metadata and broken or outdated links. Missing metadata or broken links can degrade the user experience and impact SEO performance.
• Webpages with low traffic that may need to be refreshed or optimised. By refreshing or optimising these pages, you improve their chances of ranking higher and attracting more visitors.

Are there any technical issues affecting content performance?

As part of the content audit, we carry out the following basic, essential checks:

• Duplicate and near-duplicate content. Identifying and addressing duplicate or near-duplicate pages prevents confusion for search engines, which can lead to lower rankings.

• Image optimisation. Ensuring all images have descriptive alt text and meaningful file names. Descriptive alt text helps visually impaired users understand the content of images, improving accessibility, while meaningful file names and alt tags allow search engines to index images correctly.

• Accessibility. Addressing accessibility issues ensures that your website is usable for all visitors, including those with disabilities. Accessible sites tend to rank better in search engines, as accessibility is a growing factor in SEO performance.

Please note, this is not a full technical SEO audit.