Content strategy services

Our content strategy service begins with a deep dive into your existing content — what’s working, what’s underperforming, and what’s missing.

Content audit

Our content audit is a deep dive into your existing content — what’s performing well, what’s underperforming, and what’s missing.

What’s included:

• Performance review. We assess each page using meaningful metrics like traffic, conversions, bounce rate, and SEO visibility.
• Strengths & gaps. We highlight high-performing assets and pinpoint outdated, thin, or misaligned content.
• Content journey alignment. We check how well your content supports each stage of your buyer journey, and where critical touchpoints may be missing.
• Actionable plan.  You will get prioritised recommendations on what to update, remove, or repurpose, along with a content improvement roadmap.

Bonus: We will provide you with a custom performance dashboard to help you monitor changes and track improvements over time.

SEO-driven blog & content planning

Once we understand your current content, we help you build a strategic pipeline of blog ideas to attract search traffic, support your funnel, and position your brand as an authority.

Our approach:

• Keyword research. We uncover high-value, low-competition keywords that align with real user intent and search behaviour.
• Competitor insights: We analyse what your competitors are ranking for and identify topic gaps you can own.
• Audience intelligence. We use audience behaviour data to understand what your target customers are reading, sharing, and searching for, helping shape content that aligns with their interests and influences.
• Sales & support input. We turn common customer questions and objections into blog topics that drive engagement and conversions.
• AI-enhanced ideation. Using tools like ChatGPT and Semrush, we generate high-impact titles, prompts, and outlines fast.
• Ready-to-publish blog packs. Receive SEO-optimised titles, meta descriptions, summaries, and outlines — all tailored to your audience and goals.

Whether you are focused on increasing visibility, capturing leads, or boosting brand authority, we deliver the structure and ideas to make it happen.

Content performance tracking & optimisation

Publishing is just the starting point. To get the most from your content, we track its performance over time, giving you clear, actionable insights to improve results and refine your strategy.

What we monitor:

• Short-term (1–7 Days). Early indicators like SEO indexing, page traffic, and initial engagement on social platforms are monitored to assess immediate traction.
• Mid-term (7–30 Days). Content performance is evaluated based on search rankings, user behaviour (including dwell time, scroll depth, and CTA interaction), and alignment with the buyer journey.
• Long-term (30+ Days). The lasting impact is tracked through conversions, keyword growth, assisted revenue, and overall ROI.

You will gain a clear view of what’s performing well, along with expert guidance on how to build on that success — whether through optimisation, expansion, or new opportunities.